Insider

HJ reveals the results from its exclusive survey on how you are preparing for the Christmas season during these diffi cult times, and how your business in October compared to the same period last year

PREPARING FOR THE FESTIVE  SEASON IN NUMBERS

Do you anticipate having a fully booked column in the lead up to Christmas?

Are you stocking extra retail products in the lead up to Christmas?

What are your biggest concerns in the lead up to Christmas?

Local lockdowns resulting in hair businesses having to close: 64%
Having a weak Christmas period: 16%
Clients making last minute cancellations: 7%
Paying rent 5%
Other: 4%
Continued challenges with staff and clients wearing PPE: 3%
Losing staff: 1%

HJ INSIGHT

The main concerns in the lead up to Christmas for those who listed ‘other’ included all of the responses listed above. Another big concern for those who listed 'other' was not having enough availability for everyone who wants to book an appointment before Christmas.

OCTOBER 2020  IN NUMBERS

How did your salon appointment business in October 2020 compare with the same dates in October 2019?

What was the most popular salon service in October 2020?

Cut  51%
Colour 43%
Blow-dries 3%
Extensions 2%
Treatments  1%

How did your retail business in October 2020 compare with the same dates in October 2019?

How were the majority of appointments booked in October 2020?

Phone 64%
Face to face at previous appointment 12%
Social media  10%
Salon software app 7%
Website 4%
Email 3%

How did the number of unfilled salon appointments in October 2020 compare with the same dates in October 2019?

METHODOLOGY: Insider is compiled from a monthly survey of HJ readers. The people who participated represent a cross-section of the industry and were polled by email. The figures given represent the average score for each answer.