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Hairdressers Journal
Hairdressers Journal


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Insider

PREPARING FOR THE FESTIVE  SEASON IN NUMBERS

Do you anticipate having a fully booked column in the lead up to Christmas?

Are you stocking extra retail products in the lead up to Christmas?

What are your biggest concerns in the lead up to Christmas?

Local lockdowns resulting in hair businesses having to close: 64%
Having a weak Christmas period: 16%
Clients making last minute cancellations: 7%
Paying rent 5%
Other: 4%
Continued challenges with staff and clients wearing PPE: 3%
Losing staff: 1%

HJ INSIGHT

The main concerns in the lead up to Christmas for those who listed ‘other’ included all of the responses listed above. Another big concern for those who listed 'other' was not having enough availability for everyone who wants to book an appointment before Christmas.

OCTOBER 2020  IN NUMBERS

How did your salon appointment business in October 2020 compare with the same dates in October 2019?

What was the most popular salon service in October 2020?

Cut  51%
Colour 43%
Blow-dries 3%
Extensions 2%
Treatments  1%

How did your retail business in October 2020 compare with the same dates in October 2019?

How were the majority of appointments booked in October 2020?

Phone 64%
Face to face at previous appointment 12%
Social media  10%
Salon software app 7%
Website 4%
Email 3%

How did the number of unfilled salon appointments in October 2020 compare with the same dates in October 2019?

METHODOLOGY: Insider is compiled from a monthly survey of HJ readers. The people who participated represent a cross-section of the industry and were polled by email. The figures given represent the average score for each answer.

About

This article appears in the November 2020 Issue of Hairdressers Journal


More from this issue

COVID-19 THREE-TIER LOCAL LOCKDOWN SYSTEM ANNOUNCED
Keep your finger on the pulse with this month’s news round-up
CURLS ALLOWED
Since lockdown clients are keen to embrace their natural hair types. Here are eleven savvy ways to clien en even market your salon’s curl expertise and teach your clients how to wear their hair ‘au naturel’
Long hair, don’t care
Many clients had no choice but to grow out their hair during lockdown and you will have noticed some have become fond of their new length. Here are the essential techniques for cutting and maintaining long hair
Conversations on COLOUR with... Sam Burnett
Hare & Bone’s salon owner and creative director reveals the most dramatic colour transformation he’s ever created and the collection that makes him most proud
Meet the 2020 Finalists
This year's awards ceremony will be a virtual event which you can watch on HJ's social media channels on Monday 30 November 2020. Save the date, share your social content with us using #BHA20 and join us as we applaud the fi nalists and winners for 2020
THE SECRET TO EFFECTIVE LEADERSHIP
Do you want to change your thinking as a salon owner? Follow business coach Liz McKeon’s simple tips to improve your leadership skills

COPIED
This article appears in the November 2020 Issue of Hairdressers Journal