Hairdressers Journal
Hairdressers Journal


How can Instagram Reels Help Your Salon?

Instagram Reels is a new way of uploading videos to the Instagram app. It allows users to record and edit 15-second multi-clip videos with a range of creative tools, such as video effects and audio. Reels can be shared on your followers’ feeds and can be shared to anyone through the Explore page if you have a public account. The popularity of short video content is often attributed to TikTok, an app which has gained a large young following. Since its launch, platforms such as YouTube and now Instagram have introduced ways to create and share short videos.

How to use Instagram Reels?

The Reels feature can be seen when you open the Instagram camera along the options at the bottom of the page. From here, a number of editing options will appear on the lefthand side of your screen. Videos can be uploaded onto Reels from your camera roll. These editing features include a timer, countdown, aligner and speed editor, all of which make Reels customisable and easy to use. Another editing option is audio, which allows you to browse the Instagram music library. You can use or share original audio fr om your own or others’ Reels. Reels can be posted and found on both the Explore page, a shared space dedicated to expanding your audience, or your feed, which is shared with your followers and those who view your page. If your Reel is featured on Explore it will be shown to a large audience and you will receive a notification.

How can Instagram Reels help your salon?

The Reels platform is still in its early stages, however it has already shown it’s a more immediate and creative way of connecting with members of the professional hair industry and your clients. This platform’s new editing tools gives you the chance to think outside of the box when showing off your best work. For instance, R eels can reinvent your s tandard before and after h air images with inventive t ransitions, all while reaching n ew audiences through the u se of popular and relevant music or hashtags. Much like TikTok, Reels also gives you an opportunity to connect more closely with your younger clients, as well as giving them the opportunity to show off your work to their friends.

This article appears in the November 2020 Issue of Hairdressers Journal

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This article appears in the November 2020 Issue of Hairdressers Journal