How to Beat the Quiet Time | Pocketmags.com
Hairdressers Journal
Hairdressers Journal


2 MIN READ TIME

How to Beat the Quiet Time

“Focusing on hair health has been a big success story for me. A lot of clients grew out their hair during lockdown, which left a lot of split ends. Naturally as hairdressers we would want to get the optimum finish immediately, but I have found that by doing small trims instead of what needs to come off in one go I am able to maintain a staggered approach to rebooking and can break the cycle. This has been a benefit to my clients as it means they get to keep the length they have grown. By only cutting what is dead or absolutely essential I have seen better results and more bookings.”

Jonathan Andrew, Fudge Professional global brand ambassador

“Traditionally August has been a quieter month for our salons. After lockdown it was probably the busiest month for us in a long time! We ensured the majority of our clients rebooked before they left the salon. This meant we could plan ahead, promote our quieter stylists and keep on top of our cashflow. Clients were more than happy to rebook as they wanted to ensure they had an appointment if anything happened in future.”

Marcello Moccia, Room 97 Creative, Leeds and Wakefield

“Don’t be tempted to jump on the discount bandwagon! Instead, add value to your appointments with free gifts. Clients love this and it makes good business sense. Introduce a system where you give them a free product when they spend over a certain amount. This will help to fill the salon downtime as a client may decide to book a treatment alongside their cut to bring them over a certain threshold. Their hair will be cared for at home, you fill appointment slots and it will lead to more future sales. It’s a winner all round.”

Adele Clarke, Owner of Spectrum Hair Company and OSMO IKON brand ambassador

“To combat the gaps we’ve been trying to increase the average ticket. We’ve been focusing on suggesting appointments to really make our clients feel special. For example, if a client is booked in for a simple root touch-up, we would suggest some highlights too. This adds on to their bill and appointment time. It also demonstrates that we are proactive and actively suggesting different options for their hair. This also applies to haircuts. If a client is booked for a standard trim, we could suggest more of a restyle. This means we can charge more for this service.”

Ross Charles, owner Ross Charles Hairdressing, York

“Lockdown taught everyone the importance of having healthy hair and gave many a new understanding of what is involved in creating beautiful colour or a wearable cut. Everyone discovered a new-found respect for their hairdresser. Now is the time to invite them to come into the salon for a colour refresh between appointments and talk to them about the products they use at home. Clients shouldn’t be leaving the salon without professional products to care for their professional colour.” 

Warren Boodaghians, head of technical, HOB Academy

About

This article appears in the November 2020 Issue of Hairdressers Journal


More from this issue

COVID-19 THREE-TIER LOCAL LOCKDOWN SYSTEM ANNOUNCED
Keep your finger on the pulse with this month’s news round-up
CURLS ALLOWED
Since lockdown clients are keen to embrace their natural hair types. Here are eleven savvy ways to clien en even market your salon’s curl expertise and teach your clients how to wear their hair ‘au naturel’
Long hair, don’t care
Many clients had no choice but to grow out their hair during lockdown and you will have noticed some have become fond of their new length. Here are the essential techniques for cutting and maintaining long hair
Conversations on COLOUR with... Sam Burnett
Hare & Bone’s salon owner and creative director reveals the most dramatic colour transformation he’s ever created and the collection that makes him most proud
Meet the 2020 Finalists
This year's awards ceremony will be a virtual event which you can watch on HJ's social media channels on Monday 30 November 2020. Save the date, share your social content with us using #BHA20 and join us as we applaud the fi nalists and winners for 2020
THE SECRET TO EFFECTIVE LEADERSHIP
Do you want to change your thinking as a salon owner? Follow business coach Liz McKeon’s simple tips to improve your leadership skills

COPIED
This article appears in the November 2020 Issue of Hairdressers Journal